The publisher's open world crime sim, Saints Row 2, has also not met expectations, with Cowen anticipating it will shift 900,000 units in its first 12 months in the US. The latest SpongeBob SquarePants game from THQ also suffered a decline in sales compared to the previous year, dropping 19 per cent.
'The unit decline is not likely due to quality issues as this year’s WWE title actually received meaningfully improved critical reviews compared to the last several editions,' noted Creutz. NPD data shows that for the last quarter of 2008, sales of the wrestling game were down 22 per cent in the US, compared to 2007. 'The WWE decline is particularly concerning since that franchise had been one of THQ’s last bastions of strength,' said Doug Creutz of the latest in the series.
That's the opinion of analysts Cowen and Company, who also point to lower than expected sales of Saints Row 2, as they anticipate a substantial loss from the publisher.
THQ us unlikely to breakeven for the second half of it financial year due to a decline in sales of its key franchises, WWE and SpongeBob SquarePants.
